Can a 'Like' Button for Doing Good Create a More Caring Internet?

Can a 'Like' Button for Doing Good Create a More Caring Internet? | Motherboard:

“We come from politics, where there’s a rising tide of disengagement because people feel their individual voice can’t make a difference,” says Ratner. “We wanted to build a system where an individual contribution can make a difference.”

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1. What are your overall thoughts on this project?
2. Do you think this will help individuals make more of a difference online?  Why or why not?