No-makeup selfies campaign generates windfall for cancer research

No-makeup selfies campaign generates £2m windfall for cancer research | Media | The Guardian:

It started with a row at the Oscars, featured the current obsession with "selfies" and rapidly clogged up legions of Facebook streams. Tens of thousands of women, egged on by their friends, shared pictures of themselves without makeup to raise awareness of breast cancer.
By Friday the viral trend had transformed into a fundraising phenomenon, generating a £2m windfall for Cancer Research UK.

'via Blog this'

• What do you think of this spontaneous social media campaign?  
• Do you think social media is a viable way to raise money for charities?  
• Are there other ways that charitable organizations could capitalize on this type of phenomenon in the future?

Technology COS alignment:

10.) Analyze capabilities and limitations of current and emerging technologies.

•  Assessing effects of technology on culture, economics, politics, and the environment

•  Comparing capabilities of various technologies to address personal, social, lifelong learning, and career needs